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Social Media Marketing

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    The SOCIAL MEDIA MARKETING Course will help you learn the strategies required to establish yours business as a brand and generate sales. 

    If you are an individual seeking to pursue a career as a Social Media Specialist, then also you can make use of this course for a promising career





    10 hours




    The Social Media training course is designed to impart in-depth knowledge and understanding of the various facets of social media marketing. At the end of the course, you will be able to:

    • Formulate and implement effective social media marketing campaigns.
    • Influence your brand awareness and recall by leveraging social media channels.
    • Build engagement with customers and influence their buying decisions of your product.




    • The training can be attended by anyone who is keen on learning social media marketing.
    • The social media certification course would be greatly beneficial to professionals who are looking forward to building a career in social media marketing, social media consulting, public relations, brand management, copywriting, blogging and online reputation management.




    There is no eligibility criteria for this course as such. You can take up this course if you are :

    • Sales and Marketing Professionals
    • Digital Marketers
    • IT Professionals
    • Working Executives who want to switch to a career in Digital
    • Executives who want to enhance their marketing knowledge
    • Small Business Owners looking at adopting digital tools to enhance their businesses
    • Flexible (read freelance) career seekers. Work from home professionals
    • Students passing onto their Final year of graduation
    • Graduates from any discipline



    LESSON 1:  What is Social Media Marketing



    LESSON 2: Benefits of SMM/ SMO



    LESSON 3: Create & Execute Plan & Strategy



    LESSON 4: Optimize following Social Media Profiles


    • Facebook
    • Twitter
    • LinkedIn
    • Google+
    • YouTube
  • Below mentioned training methodologies will be adopted while training:


    • Aim to provide contextually relevant, skill oriented and emotionally positive experiences via training
    • Continuous encouragement to the trainees to complete course
    • Elements:
      • Pre & Post Assessment
        • Objective and fair assessment of trainees post training
      • Demarcation between Theory and In class Practicals
      • Be as much interactive as possible
      • Encourage participants to share their ”burning questions” about the topic
      • Launching a poll question for participants to answer
      • Try to explain using famous models and studies
      • Incorporate Case based learning (case videos/ movies) and storytelling, if applicable
      • Integrate soft skills in the training, if applicable
      • Motivate learners to apply concepts from domain subjects in a real world situation
      • Practical Home work
      • Provision of skill Certification information to trainees, wherever applied and required
      • Encourage regular trainee interaction during , in-between and after the course
      • Aim to design a module that engages participants every 4 minutes
      • Encourage participants to use platform tools like Poll, Chat, Raise Hand, Screen Sharing etc.
      • Provision of learning/ reference material to the trainees
      • Regular post session response to the trainees
      • Record of participation and Certificate of achievement issued by EduSmart Skills
  • Frequently Asked Questions about Social Media Marketing

    There is no eligibility criteria for this course. You should, however, be well versed with basic computer skills such as typing and using Search Engine such as Google.

    Our trainers would be happy to guide you on how you can attain Google Certification.

    We can customize the course in your desired time frame. Please contact our customer service team for details

    We would be happy to develop a course to meet your requirements.

    If you are aware of the classes or dates you may be missing, please inform the trainer in advance and we will be happy to reschedule it for you or provide you alternate options.

    Edusmart Skills is an online education platform and has no engagement in the job placement. However, our trainers will be glad to guide you in the right direction.



    The entire training course content is in line with respective certification program and helps you clear the requisite exams with ease and get the best jobs in the top MNCs.

    As part of this training you will be working on the assignments that have immense implications in the real world industry scenario thus helping you fast track your career effortlessly.

    During the program there will be assessments that perfectly reflect the type of questions asked in the exams and helps you score better.

    EduSmart Skills Course Completion certificate will be awarded on the completion of course.

  • Students Reviews for Social Media Marketing